Q&A for How to Write Slogans

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Question

What makes a great tagline?

Sarah Harkleroad
Marketing & Branding Expert
Sarah Harkleroad is a Marketing & Branding Expert and a Co-Founder and Brand Manager at Daor Design. With over 15 years of experience, she specializes in brand strategy, logo design, website design, and marketing for small businesses. Sarah holds a BA in Graphic Design, a BA in Fine & Studio Arts, and a Minor in Business Administration & Management - all from Cedarville University. To date, she and her team at Daor Design have helped over 450 small businesses across the country build their brands.

Sarah Harkleroad

Marketing & Branding Expert

Expert Answer

Address the customer directly with your tagline so it resonates more with them.

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Question

How can I make my slogan funny as well as meaningful?

Community Answer

Think of what you want your slogan to mean. Then, embed some humor into it like changing up a popular word with something that has to do with your topic. For instance, if you are teaching people about zen, you could start off with "The empire strikes back." Then, exchange "em" with zen, thus making your slogan, "The ZENpire strikes back."

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Question

How do I write a slogan on discipline?

Community Answer

Jot down the key points you want to have, then try making something that rhymes out of them.

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Question

How do I write a slogan for a product, not company?

Community Answer

Apply the same rules that apply to the business to the product (describe it in one sentence, make it witty, show its purpose, etc.). Products tend to be easier because they're much more specific, while a company's slogan needs to cover everything the company stands for with only a few words.

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Question

How do I write a slogan for a student president campaign?

Community Answer

Find a way to connect to the students personally. What do they like? What don't they like? It may also be a good idea to ask different students what they want in the school or community.

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Question

Can I draw anything when writing slogans?

Community Answer

Yes. You can draw an indicating point or a figure related to the topic, for example.

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Question

What are some ways to come up with a specific kind of slogan without getting assistance from websites?

Community Answer

Jot down notes about your slogan, write down words that describe the product or company, and find a way to make those words fit together in a good rhythm.

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Question

How can I write a slogan for a favorite cause?

Community Answer

Be sure that you understand the cause well and share your passion for the cause with others.

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