What Does “Very Demure” Mean on TikTok? An Essential Guide

PDF download Download Article
Everything you need to know about this cutesy, mindful trend
PDF download Download Article

Have you seen the phrase “Very mindful, very demure” all over the internet but still don’t know what it means? We’ve got you covered. In terms of TikTok slang, “demure” means embracing a cute, simple, and sensible personal style and being more self-aware in your daily life. The “demure” trend kicked off in August 2024 after TikTok user Jooles Lebron posted a video that went viral. In this article, we’ll walk you through exactly what “demure” means and how to follow the demure trend yourself!

”Demure” on TikTok

“Demure” is a viral TikTok trend emphasizing modesty, mindfulness, and a cute yet understated personal style. It comes from influencer Jooles Lebron, whose “very demure, very mindful” video about getting ready for work inspired a trend and mindset about looking composed and making sensible choices.

Section 1 of 5:

What does “Demure” mean on TikTok?

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/2\/2d\/What-Does-Demure-Mean-Step-1.jpg\/v4-460px-What-Does-Demure-Mean-Step-1.jpg","bigUrl":"\/images\/thumb\/2\/2d\/What-Does-Demure-Mean-Step-1.jpg\/v4-728px-What-Does-Demure-Mean-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    In this trend, being “demure” means being subtle with your style yet looking cute and appealing, too. It’s basically about looking like you’re not putting in too much effort or going over the top! It also means being “mindful”—aware of yourself and the situation regarding what looks most presentable. [1]
    • The full viral phrase is “Very demure, very mindful,” and it’s all about being classy and self-aware simultaneously.
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/a\/a7\/What-Does-Demure-Mean-Step-2.jpg\/v4-460px-What-Does-Demure-Mean-Step-2.jpg","bigUrl":"\/images\/thumb\/a\/a7\/What-Does-Demure-Mean-Step-2.jpg\/v4-728px-What-Does-Demure-Mean-Step-2.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    In the TikTok trend, being “demure” goes beyond appearances; it’s about thinking and acting in a classy, humble way and being as mindful as possible in all aspects of life (not just fashion). Being “demure” means being genteel and polite while projecting quiet confidence as you go about your day. [2]
    • For example, one of the original “Demure” TikTok videos describes being demure in the workplace as being “respectful” of the other people there.
    Advertisement
  3. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/6\/62\/What-Does-Demure-Mean-Step-3.jpg\/v4-460px-What-Does-Demure-Mean-Step-3.jpg","bigUrl":"\/images\/thumb\/6\/62\/What-Does-Demure-Mean-Step-3.jpg\/v4-728px-What-Does-Demure-Mean-Step-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    When someone is “demure,” they’re self-contained, quiet, well-behaved, and conservative. A demure person might avoid drawing attention to themselves or act modestly around others. Over the years, “demure” became a more common descriptor for women, though it can apply to anyone. [3]
    • While the “demure” trend has some parallels to the official definition of demure, following the trend doesn’t necessarily mean being quiet or bashful.
    • Rather, the trend emphasizes being cute and mindful while keeping things simple and not doing too much, whereas the traditional demure is more about shying away from attention.
    4. Advertisement
Section 2 of 5:

Where does “Very demure” come from?

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/0\/0a\/What-Does-Demure-Mean-Step-4.jpg\/v4-460px-What-Does-Demure-Mean-Step-4.jpg","bigUrl":"\/images\/thumb\/0\/0a\/What-Does-Demure-Mean-Step-4.jpg\/v4-728px-What-Does-Demure-Mean-Step-4.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    Lebron (@joolieannie on TikTok) posted the first clip that went viral on August 2, 2024, titled “How to be demure at work.” In the video, she talked about styling her hair and makeup before work, saying, “See how I come to work? Very demure,” before later saying, “Let’s not forget to be demure, divas.” [4]
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/9\/98\/What-Does-Demure-Mean-Step-5.jpg\/v4-460px-What-Does-Demure-Mean-Step-5.jpg","bigUrl":"\/images\/thumb\/9\/98\/What-Does-Demure-Mean-Step-5.jpg\/v4-728px-What-Does-Demure-Mean-Step-5.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    Many TikTok users and celebrities (like Bob the Drag Queen ) have used the original TikTok audio in their videos about being demure at work, while celebrities like Lindsay Lohan and Jamie Lee Curtis have posted their take on being demure and mindful. In Curtis’ video , Lohan says, “Straight hair, very demure,” and Curtis says, “Wearing a seatbelt, very mindful.” [5]
    • TikTok influencer Campbell Puckett posted a video about eating a croissant demurely, and influencer Haley Khalil made a cheeky video about blocking an ex.
    • Even brands like Netflix have jumped onto the “demure” trend, posting a clip of Rory from Gilmore Girls and describing her as “the demurest” in a caption.
    3. Advertisement
Section 3 of 5:

Is the “Demure” trend serious or a joke?

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/4\/4b\/What-Does-Demure-Mean-Step-6.jpg\/v4-460px-What-Does-Demure-Mean-Step-6.jpg","bigUrl":"\/images\/thumb\/4\/4b\/What-Does-Demure-Mean-Step-6.jpg\/v4-728px-What-Does-Demure-Mean-Step-6.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    In reality, the trend has been embraced both ways: some people see it as a joke, while others have taken the idea of being more demure and mindful to heart. Nonetheless, Lebron’s videos absolutely contain playful sarcasm and humor as she explains how to be “demure” in different situations. [6]
    • For example, Lebron clarified that a joke about not showing up to work with a “green glitter cut crease” in her original video was a playful dig at something she did in the past. [7]
    • Overall, Lebron’s videos are jokes—but the trend and concept of being “very demure, very mindful, very cutesy” aren’t always.
    • Some viewers even embrace both sides of the trend, seeing the videos as jokes while also trying to adapt their version of a demure, mindful vibe in life.
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/a\/a9\/What-Does-Demure-Mean-Step-7.jpg\/v4-460px-What-Does-Demure-Mean-Step-7.jpg","bigUrl":"\/images\/thumb\/a\/a9\/What-Does-Demure-Mean-Step-7.jpg\/v4-728px-What-Does-Demure-Mean-Step-7.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    The “clean girl” or “vanilla girl” trend is all about being (and looking) as effortless as possible. It emphasizes a natural look (with neutral, light colors and makeup), minimalism, and activities like journaling and meditation. Thus, the “Demure” trend plays on the “clean” aesthetic, especially in its focus on not looking too over-the-top. [8]
    3. Advertisement
Section 4 of 5:

Demure Fall vs. Brat Summer

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/6\/67\/What-Does-Demure-Mean-Step-8.jpg\/v4-460px-What-Does-Demure-Mean-Step-8.jpg","bigUrl":"\/images\/thumb\/6\/67\/What-Does-Demure-Mean-Step-8.jpg\/v4-728px-What-Does-Demure-Mean-Step-8.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    The “Brat summer” trend was inspired by singer Charli XCX, whose album “Brat" was released in June 2024. From the album, some decided to adopt a “brat” mindset for the summer, which is all about partying, getting a little messy, looking cool—and, above all, being yourself unapologetically. [9]
    • “Brat summer” is also about removing the negative implications of the word “brat” and making it more about empowerment.
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/5\/55\/What-Does-Demure-Mean-Step-9.jpg\/v4-460px-What-Does-Demure-Mean-Step-9.jpg","bigUrl":"\/images\/thumb\/5\/55\/What-Does-Demure-Mean-Step-9.jpg\/v4-728px-What-Does-Demure-Mean-Step-9.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    After the “Demure” trend kicked off, X (formerly Twitter) users began declaring that “brat summer” was becoming “demure fall.” Generally, a “demure fall” is all about slowing down and re-centering yourself, turning your wild summer into a more peaceful, quiet fall season.
    3. Advertisement
Section 5 of 5:

How to Be Demure

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/8\/88\/What-Does-Demure-Mean-Step-10.jpg\/v4-460px-What-Does-Demure-Mean-Step-10.jpg","bigUrl":"\/images\/thumb\/8\/88\/What-Does-Demure-Mean-Step-10.jpg\/v4-728px-What-Does-Demure-Mean-Step-10.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    The “demure” trend encourages you to dress in a cute, presentable way without looking like you’re doing too much—so the idea is to keep it simple. Pick clothes with more of an understated vibe that aren’t too extravagant or revealing. Makeup should be subtle, too; keep it minimal, clean, and elegant.
    • Keep in mind that there aren’t specific types of clothing or outfits associated with this trend. It still comes down to what fits your definition of demure (and what’s in your closet).
    • So, rather than copying a style from an influencer, think about what outfits you’d consider cute and demure.
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/c\/c6\/What-Does-Demure-Mean-Step-11.jpg\/v4-460px-What-Does-Demure-Mean-Step-11.jpg","bigUrl":"\/images\/thumb\/c\/c6\/What-Does-Demure-Mean-Step-11.jpg\/v4-728px-What-Does-Demure-Mean-Step-11.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    Since mindfulness is also a key part of the “demure” trend, be aware of what you’re doing and where you’ll be that day. Are you going to work? Think of what might look charming yet understated and appropriate at your workplace. Are you going to brunch with friends? Pick a casual outfit that’s low-key, simple, and cute.
  3. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/0\/0c\/What-Does-Demure-Mean-Step-12.jpg\/v4-460px-What-Does-Demure-Mean-Step-12.jpg","bigUrl":"\/images\/thumb\/0\/0c\/What-Does-Demure-Mean-Step-12.jpg\/v4-728px-What-Does-Demure-Mean-Step-12.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    Above all, the “demure” trend doesn’t tell you to be invisible or change your style. Instead, it emphasizes finding your own “demure” and rocking it with confidence—so make sure everything you’re wearing and doing makes you feel better about yourself and more calm or centered. [10]
    • For example, Lebron shared her version of demure on Jimmy Kimmel Live . ​​“I feel like demure is like a mindset. I used to be crazy and out of control, and then I found some ‘demurity.’ And along with that came success!”
  4. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/1\/15\/What-Does-Demure-Mean-Step-13.jpg\/v4-460px-What-Does-Demure-Mean-Step-13.jpg","bigUrl":"\/images\/thumb\/1\/15\/What-Does-Demure-Mean-Step-13.jpg\/v4-728px-What-Does-Demure-Mean-Step-13.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>\u00a9 2024 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is <b>not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc.<br>\n<\/p><p><br \/>\n<\/p><\/div>"}
    Being "mindful" is about awareness, and the "demure" trend focuses heavily on self-awareness. Is there something you need that might make your life better? Is there a polite way to make someone else's life easier? Try practicing mindfulness and see if it improves your day. [11]
    • For example, taking medication could be considered "very mindful" because you know how it will help (and your doctor's instructions).
    • Waiting patiently in a line at the coffee shop or thanking your barista is "very demure, very mindful" because you're thinking about how tough that barista's job might be.
    • Being demure and mindful can also be as simple as stopping and double-checking for pedestrians at a stop sign because you're "mindful" of the rules of the road.
    5. Advertisement

Expert Q&A

Ask a Question
200 characters left
Include your email address to get a message when this question is answered.
Submit
      Advertisement

      Tips

      Submit a Tip
      All tip submissions are carefully reviewed before being published
      Name
      Please provide your name and last initial
      Submit
      Thanks for submitting a tip for review!

      You Might Also Like

      The Grabovoi Numbers Trend, Explained
      4 Ways to See TikTok Profiles & Videos Without People Knowing
      Can You Go Live on TikTok Without 1,000 Followers?
      How to
      Comment with Pictures on TikTok (And Why Some Can't)
      9 Strategies to Help You Gain 1,000 TikTok Followers in No Time
      How to
      Contact TikTok: 8 Ways to Get Support
      The Complete Guide to Reviving Your Broken TikTok Streaks
      3 Simple Ways to Download the TikTok Mobile App
      How to
      Know if Someone Blocked You on TikTok
      Can TikTok Auto Scroll? How to Play TikTok Videos Automatically
      An In Depth Guide on the Hello Kitty Girl: Meaning, Traits & Origin
      How to
      Get More Likes on TikTok: The Ultimate Guide
      What Does Each Can Tab Mean and Why Do People Give Them Out?
      How to
      Fix Account Not Found on TikTok
      Advertisement

      References

      1. ↑ https://www.cbsnews.com/news/what-does-demure-tiktok-trend-jools-lebron-mean/
      2. ↑ https://www.cbsnews.com/news/what-does-demure-tiktok-trend-jools-lebron-mean/
      3. ↑ https://www.oxfordlearnersdictionaries.com/us/definition/english/demure
      4. ↑ https://www.tiktok.com/@joolieannie/video/7398612571818888494
      5. ↑ https://www.tiktok.com/@jamieleecurtis/video/7403940572483898654
      6. ↑ https://www.cbsnews.com/news/what-does-demure-tiktok-trend-jools-lebron-mean/
      7. ↑ https://www.cbsnews.com/news/what-does-demure-tiktok-trend-jools-lebron-mean/
      8. ↑ https://www.hercampus.com/school/slu/is-the-clean-girl-aesthetic-really-clean-problematic-ideas-associated-with-the-clean-girl-trend/
      9. ↑ https://www.bbc.com/news/articles/cwyj2y7ggd7o
      1. ↑ https://youtu.be/XKqr8kNr1Us?t=233
      2. ↑ https://youtu.be/XKqr8kNr1Us?t=233

      About This Article

      Thanks to all authors for creating a page that has been read 3,973 times.

      Is this article up to date?

      Advertisement