How to Become a Concert Promoter

A concert promoter is someone who schedules, markets, and organizes concerts. Essentially, a promoter takes care of all the behind-the-scenes work at a music show, from recruiting the act to providing security. ^[1] As an integral part of the music business, concert promoters operate at every level from the smallest cafe to the largest stadium. Major concert promoters, like the legendary Bill Graham, can make millions of dollars a year; most make somewhere around $60,000. In recent years, the collapse of the record industry has made concert promotion one of the central aspects of the music business. These steps will teach you how to break into the profession and start promoting concerts for yourself.