How to Increase Your TikTok Followers

Co-authored by Jenna Jean Davis and Darlene Antonelli, MA

Last Updated: February 5, 2024

Having more followers and fans on TikTok means your videos have more eyes to reach. You can make the best videos on TikTok, but that won't matter unless you have an audience. This wikiHow will show you tips on how to gain followers on TikTok.

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1
Set up a complete profile. An account with a complete profile is more likely to get followers than a profile that lacks information. ^{[1]
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- Make sure your profile reflects what you post. When people look at your profile and see pictures of cats, they expect videos of cats and will follow you with that expectation. If you have a profile of cats but post videos of skateboard tricks, you will most likely lose credibility and followers.
2
Use hashtags effectively. When you post a video that features a cat and cucumber, make sure you use accurate hashtags, like #cat and #cucumber. If you correctly used hashtags, your video should appear in the search results for people who search for "cats." By correctly using hashtags, you are enabling your video to show up in searches that could mean potential views.
- You have the option to add hashtags when you're prompted to add a description to your post. Tap # Hashtags to start tagging.
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3
Try to make original videos. Since many TikTok users lip-sync to popular songs, an original video will stand out. But don't make videos that are all the same, since that can get boring. A TikTok user that makes original and interesting content is more likely to gain more followers than a TikTok user who only produces unoriginal content.
- If you're interested in making lip-sync videos, make sure you keep it interesting. You can look at popular artists and mimic elements from them.
- Try to find a niche that you fit into that you can post content about so you can find a more dedicated audience.
You have the option to use a clip of music in every TikTok video, and choosing the right music can either increase or decrease its probability of being liked. If your video is funny, don't use a sad song.
Your videos are more likely to be seen and shared if you are active on TikTok. Even if you aren't getting a lot of views, keep uploading; an active TikTok account will look more promising to followers than an account that rarely puts out new content.
6
Interact on the platform. Engage in the comments on your videos. Followers love to chat with their favorite content creators.
- Leave comments on other TikTok videos. People will most likely go to your account page if they see you interact within the community.
- Follow similar TikTok users to your own content. People who follow the person you follow will most likely end up on your profile page.
- Take part in challenge videos. You can either start your own challenge or you can take part in a challenge that's already ongoing. It's another way to get your content out there and viewed by the TikTok masses, which increases your chances of getting a follower.
If you link your TikTok account with Facebook, your uploaded video is shared to more places and more people. The people in those other social media platforms will also have the opportunity to follow you on TikTok as well.
If you work in a video with a popular TikTok video producer who has his own following, you are more likely to get views and follows from that crowd.
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Use press release agencies. If you have a little bit of money to invest in your TikTok account, then absolutely get the help of a social media agency. The agency will write about your TikTok account and make sure to publish it on hundreds of popular news sites that get million of readers around the world.

Expert Q&A

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What is the fastest way to get TikTok followers?

Beth Cormack
Social Media Manager
Beth Cormack is a Social Media Manager based in Washington, D.C. With five years of experience, she specializes in multi-channel social media marketing and storytelling. She earned her Master of Professional Studies from Georgetown University School of Continuing Studies and her BA in Communication from the University of Massachusetts-Amherst.

Beth Cormack

Social Media Manager

Expert Answer

The key is being engaging and providing value to whoever your audience is. The best way is to find a niche that you're an expert in (whether it's cooking or some type of sport) and just focus on creating content around that. Posting consistent, interesting content is a great way to start building your audience on the platform.

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Question

I post original content regularly but I don’t even have 200 followers! What can I do about this?

Felicia Axelsson

Community Answer

It takes time to build a fan base, especially with the first twenty-thirty. After that, it will go quicker, but it will take a while.

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Question

Yesterday two people followed me but unfollowed me after 20 minutes and today someone followed me but unfollowed me after 5 minutes. What can I do so that that doesn’t happen a lot?

Felicia Axelsson

Community Answer

It is possible they unfollowed you because they didn't like the rest of the content. Try to see what videos are most popular and then make your own content as interesting.

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Videos are moved to the "Featured For You" page when they get enough likes, comments, and views. Videos that make it here are highly likely to get a lot of views.

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Warnings

There are services that advertise free TikTok followers. Not only might they not work, but they may compromise your account, and only give you a short boost.

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