A Beginner's Guide to Website Management

PDF download Download Article
Tips and tricks that will help you manage and improve a website
PDF download Download Article

Any web developer knows that it takes a large amount of work to design and launch a new website. Once that website is up and running, however, you’ll need to continue working to manage it. Website management entails several tasks, including updating the website content and cleaning up any bugs. Managing your website will also prepare the site for future growth, as the site hosts more visitors and offers more services.

Method 1
Method 1 of 2:

Running Maintenance and Troubleshooting

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/f\/fe\/Manage-a-Website-Step-1.jpg\/v4-460px-Manage-a-Website-Step-1.jpg","bigUrl":"\/images\/thumb\/f\/fe\/Manage-a-Website-Step-1.jpg\/v4-728px-Manage-a-Website-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    Should your site happen to crash without warning, it would be disastrous to lose all of the data and coding that you’ve worked hard to put together. Backing up your website will allow you to restore the most recent version of the site. Back up the site at least once a month, or whenever edits to the page are made. [1]
    • Even if the company which hosts your site regularly backs up your site, it’s still smart to back up the site yourself, too.
    • To ensure that you don’t lose website data, you could keep a copy backed up on your computer and another copy saved to a removable disk or external hard drive. [2]
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/0\/0f\/Manage-a-Website-Step-2.jpg\/v4-460px-Manage-a-Website-Step-2.jpg","bigUrl":"\/images\/thumb\/0\/0f\/Manage-a-Website-Step-2.jpg\/v4-728px-Manage-a-Website-Step-2.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    To ensure that you find out as soon as your site goes down, download a program like SiteUp. SiteUp is a piece of freeware which runs in the background on your computer. SiteUp and freeware like it will monitor your site and inform you if it a server crashes or the site becomes otherwise unreachable. [3]
    • If the site is down for long, you risk losing or confusing potential clients or turning away curious internet browsers. Once you’ve been informed that your site is down, you can get the site back up and running as soon as possible. [4]
    Advertisement
  3. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/3\/31\/Manage-a-Website-Step-3.jpg\/v4-460px-Manage-a-Website-Step-3.jpg","bigUrl":"\/images\/thumb\/3\/31\/Manage-a-Website-Step-3.jpg\/v4-728px-Manage-a-Website-Step-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    Web developers and programmers can become so close to the websites they create that obvious mistakes can go unnoticed. Look at every page with a detailed eye to confirm that content displays correctly. [5] Click through every link on the site to ensure that: [6]
    • All links work.
    • All links direct the user to the correct page.
    • All images load correctly.
    • Images load correctly on mobile devices.
    • The website looks good and functions when viewed on very large or very small monitors.
  4. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/e\/e7\/Manage-a-Website-Step-4.jpg\/v4-460px-Manage-a-Website-Step-4.jpg","bigUrl":"\/images\/thumb\/e\/e7\/Manage-a-Website-Step-4.jpg\/v4-728px-Manage-a-Website-Step-4.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    Over time, the download speed of your website can fluctuate and slow down. You can use an online tool like Google Pagespeed Insights or GTMetrix to ensure that the speed is optimized and the site runs quickly. [7] Both of these sites allow you to type in your website’s URL and will analyze its speed and performance.
    • Keeping your site running quickly will also help the site place higher in search engine results. This, in turn, will increase the visibility of the site.
    5. Advertisement
Method 2
Method 2 of 2:

Improving and Updating Your Site

PDF download Download Article
  1. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/3\/36\/Manage-a-Website-Step-5.jpg\/v4-460px-Manage-a-Website-Step-5.jpg","bigUrl":"\/images\/thumb\/3\/36\/Manage-a-Website-Step-5.jpg\/v4-728px-Manage-a-Website-Step-5.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    In the rush of creating and posting the website, it’s possible that some live content contains errors or is improperly coded. Fix any errors that you spot, including relatively minor issues: missing or incorrect punctuation, typos within copy, or spelling errors. Larger errors include: improper formatting, unreadable content, misspelling the company name, etc. [8]
    • If your company has a copy editor on staff, ask them to read through each of the website’s pages and let you know about any grammatical or mechanical errors.
  2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/e\/eb\/Manage-a-Website-Step-6.jpg\/v4-460px-Manage-a-Website-Step-6.jpg","bigUrl":"\/images\/thumb\/e\/eb\/Manage-a-Website-Step-6.jpg\/v4-728px-Manage-a-Website-Step-6.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    Search-engine optimization (SEO) will help ensure that your website shows up on the first page of search-engine results when users search for terms similar to those your site uses. You can increase your site’s SEO by including keywords related to your business or products in website copy. [9] [10]
    • Also increase your website’s SEO by ensuring that the site is easily navigable and efficient. Make sure that no pages display a “404” error. [11]
    • A quick rule of thumb is that a website with around 2,500 words total will perform well in Google searches.
  3. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/f\/f4\/Manage-a-Website-Step-7.jpg\/v4-460px-Manage-a-Website-Step-7.jpg","bigUrl":"\/images\/thumb\/f\/f4\/Manage-a-Website-Step-7.jpg\/v4-728px-Manage-a-Website-Step-7.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
    Depending on the nature of your website, it may contain a wide variety of types of content. Regardless, it’s important to keep content up-to-date, or users will find your website dull and useless. Over time, you can also go through and improve web content: things like page layout, navigation bars, and links to social media pages should all be apparent and user-friendly. [12] [13]
    • For example, if you’re managing a commercial website which sells a product to consumers, you’ll need to update the website with details about new products, new promotions or sales, or any recalls for faulty products.
    • If your website isn’t commercial, but provides news or blog-like opinion pieces, you’ll need to regularly update content. Add new articles or opinion posts at least weekly, so that users don’t become bored with the site.
    EXPERT TIP

    Tyrone Showers

    Technologist
    Tyrone Showers is a Technologist and the Co-owner of Taliferro Group, an IT consulting company based in Seattle, Washington. With over 35 years of professional experience, he specializes in API Design, e-Commerce, Operational Efficiency, and website development. He has a B.S. in Computer Science from DeVry Institute of Technology.
    Tyrone Showers
    Technologist

    Boost your website traffic by offering an RSS feed. This helpful tool allows your users to stay updated with your latest content. Users can subscribe directly to RSS feeds on your website or through RSS reader applications, like Flipboard, which organize RSS feeds, making your content easily accessible to more readers.

    4. Advertisement


Expert Q&A

Search
Add New Question
  • Question
    How do I generate huge traffic?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Ryan Conway
    Marketing Expert
    Expert Answer
    Claim your Google My Business listing first—in the eyes of Google, your business doesn't really exist until you've claimed that. Also, claim your social media profiles. This way, another business with the same name can't steal your social media presence.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No
    Not Helpful 1 Helpful 3
  • Question
    How long does it take for a new website to get traffic?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Ryan Conway
    Marketing Expert
    Expert Answer
    It depends on what you do after setting up your website. Unfortunately, simply creating a website isn't enough to draw in traffic. Instead, you have to utilize other tools like social media and Google My Business.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No
    Not Helpful 1 Helpful 0
Ask a Question
200 characters left
Include your email address to get a message when this question is answered.
Submit
      Advertisement

      Tips

      • If you’re handling website management for a company, make it clear that annual site management will need roughly the same amount of financial resources as designing and building the site in the first place. No company should expect you to manage a site for free. [14]
        Thanks
        Helpful 0 Not Helpful 0
      Submit a Tip
      All tip submissions are carefully reviewed before being published
      Name
      Please provide your name and last initial
      Submit
      Thanks for submitting a tip for review!
      Advertisement

      You Might Also Like

      How to
      Fix if You Can't Access a Particular Website
      8 Ways to Browse an Old Version of a Website
      How to
      Access Blocked Websites
      6 Simple Ways to Search ChatGPT Conversations and History
      2 Easy Ways to Find the URL of a Website or Web Page
      How to
      Find a Website's IP Address: 6 Easy Lookup Tricks
      4 Easy Hacks to Unblur Text on Websites: Read Blurred Text
      ChatGPT: 3 Step-by-Step Methods to Print Your Conversations
      How to
      Identify Legitimate Websites
      How to
      Enable Dark Mode on ChatGPT
      Can You Get Banned from ChatGPT for Violating the Policy?
      How to
      Find the Author of a Website: Where to Look for Citation Info
      How to
      Save a Webpage
      How to
      Enable ChatGPT Developer Mode
      Advertisement

      References

      1. ↑ https://www.webpagemistakes.ca/maintain-website/
      2. ↑ https://www.webpagemistakes.ca/backing-up-your-website/
      3. ↑ https://www.webpagemistakes.ca/maintain-website/
      4. ↑ https://www.webpagemistakes.ca/siteup-website-monitoring/
      5. ↑ Ryan Conway. Marketing Expert. Expert Interview. 17 March 2021.
      6. ↑ https://modeeffect.com/4-keys-managing-website-after-launch/
      7. ↑ https://modeeffect.com/4-keys-managing-website-after-launch/
      8. ↑ https://modeeffect.com/4-keys-managing-website-after-launch/
      9. ↑ Ryan Conway. Marketing Expert. Expert Interview. 17 March 2021.
      1. ↑ https://modeeffect.com/4-keys-managing-website-after-launch/
      2. ↑ https://modeeffect.com/4-keys-managing-website-after-launch/
      3. ↑ Ryan Conway. Marketing Expert. Expert Interview. 17 March 2021.
      4. ↑ https://www.webpagemistakes.ca/maintain-website/
      5. ↑ https://www.nngroup.com/articles/top-10-mistakes-of-web-management/

      About This Article

      In other languages
      Thanks to all authors for creating a page that has been read 57,291 times.

      Is this article up to date?

      Advertisement