This article was reviewed by Gerald Posner
. Gerald Posner is an Author & Journalist based in Miami, Florida. With over 35 years of experience, he specializes in investigative journalism, nonfiction books, and editorials. He holds a law degree from UC College of the Law, San Francisco, and a BA in Political Science from the University of California-Berkeley. He’s the author of thirteen books, including several New York Times bestsellers, the winner of the Florida Book Award for General Nonfiction, and has been a finalist for the Pulitzer Prize in History. He was also shortlisted for the Best Business Book of 2020 by the Society for Advancing Business Editing and Writing.
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The best interviews are conversational, yet still have structure. This article will walk you through some important things to cover during your interview, as well as provide guidance on how to craft an effective interview question. Read on for more!
Steps
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Learn what you can about the interviewee before you ever pick up the phone.
- If the person is a known author or speaker, take the time to read or listen to their work, or at least get familiar with their most recent or most important work.
- If the person is an official or leader, familiarize yourself with that person's organization. Look around the website.
- If the interview will cover recent events, review whatever is known publicly about those events.
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Introduce yourself, identify the organization, business, or school you are associated with.
- Tell them what your article will be about, and why you would like to interview them.
- Politely ask if you can interview them.
- Schedule a time to meet in a quiet location, or schedule a time to interview the person by phone.
- Be respectful of the person's time and schedule.
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Remember that being interviewed can be stressful, or at least unfamiliar.
- Arrive on time or a little early.
- Set up anything you need set up in advance. Sound check your recording device.
- Thank the person for agreeing to meet.
- If you are meeting in person, show the interviewee in, offer a seat, and offer water, coffee or tea.
- State any time limits out loud, right at the beginning of the visit. "Let's get started, so we can finish by 2pm and make sure you don't miss your next appointment."
- Ask the interviewee's permission to record their remarks.
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Start by asking your subject to introduce him/herself, what they do that's relevant to the topic at hand, and how long they've done it. Pay close attention to what they are saying and make eye contact. Try to use what they are saying to think of more questions. Make it more a conversation than a list of questions.
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Ask the questions you need to know for your topic, but also try to ask questions based on what they say to you in previous responses. Experienced interviewers will ask their subjects about their personal thoughts and reactions to events and people they deal with. Personal references tend to elicit interesting and meaningful responses that will bring substance to an article.
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Unless you need to use the recording of the interview for a multimedia project, feel free to say words that show you are listening and understanding, like "yeah" and "mmhmm." If you actually need to use the audio of the interview in your final presentation, be as quiet as possible while the subject is speaking. Nodding your head or offering facial feedback can be an encouragement to the subject.
What Are The Dos And Don’ts Of a Journalistic Interview?
Expert Q&A
Tips
- Write a list of questions beforehand so you have a good idea of what you need to ask during the interview (when you might be a bit nervous).Thanks
- Don't just read your questions to the interviewee. Refer to it only as needed to stimulate responses.Thanks
Warnings
- Keep things light and respectful. You'll gather much more information if your subject is relaxed and engaged in friendly conversation.Thanks
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