Q&A for How to Open a Nightclub

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Question

How do I start a successful nightclub?

Pete Canalichio
Brand Strategist & Licensing Expert
Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.

Pete Canalichio

Brand Strategist & Licensing Expert

Expert Answer

Think about your audience! Who do you want to come to your nightclub? What are the attitudes and preferences of your customers? When you have a clarity over who your target audience is, you can create an experience around that group and make it meaningful.

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Question

How can I increase my night club sales?

Pete Canalichio
Brand Strategist & Licensing Expert
Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.

Pete Canalichio

Brand Strategist & Licensing Expert

Expert Answer

Market your nightclub effectively! Let's say you're opening a country music-themed club for young adults. You might market your club on country music radio stations, and try to get an idea of where your target audience is hanging out. If you market yourself in a place that potential customers like, they may be more open to checking it out.

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Question

What if it doesn't work after I tried it again?

Community Answer

Market your club in a more significant way, so distance won't matter to your customers.

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Question

Are there similar jobs like owning a nightclub? Jobs that involve having their own building and managing staff?

HumanBeing

Top Answerer

Owning a restaurant, bar, cafe or gym would all involved having a building and managing staff and be a bit like owning a nightclub. Other similar jobs to owning a night club include managing a nightclub, running an entertainment venues of any kind and being an entertainment manager at a holiday resort.

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