Q&A for How to Promote a Product

An effective promotion is well-researched and well-timed. For example, if you want to start promoting your product in a different geographic location, make sure you research that geographic market first. Just because your product does well in one location doesn't necessarily mean it will do as well somewhere new. Also, if you release a product before the holidays, you may have increased sales.

Facebook is a social media platform, and the majority of users aren't looking to be sold a product. Think of it as an indirect way of advertising to consumers. Post interesting, quality, relevant content on a consistent basis to build awareness and engagement.

You need to convince customers to buy your product, so you can create revenue, which is money. Also, this will increase your customers, increasing sales, which is every entrepreneur's dream.

You can use words such "huge discount" on product, "get off on these products", or "cheap prices". All these words helps in seeking the attention of customers.

Try referral marketing through social product submission sites like wanelo.com, theproductrank.com, thisnext.com, etc. It is all about getting other people to talk about your product in a way that will drive awareness and sales.

One of the keys to successfully promoting a product is to know exactly who your target customers are. Fortunately, you can do market research to help narrow down exactly who your potential customers are. Start by asking yourself, “Who would want this product?” The answer will guide your research and promotional ideas. You can use focus groups or hire a marketing research firm to do this research for you. You can also ask people what they think of your product. Often, it’s going to be really easy to intuit who wants your product. For instance, a new brand of concealer is likely going to be targeted at younger women. You can also look at other companies that sell similar products to see who they market their products to and how they do it. Understanding your target demographic is going to make it much easier to figure out what kind of promotion you want to pursue. For instance, younger people may respond to ads on social media while older buyers may respond to radio or television commercials.

One of the most effective ways to advertise online for free is to use social media. While pop-ups and banner ads cost money, advertising on Facebook or Twitter is free. Use your company’s social media accounts to share fun information about your product with others online. You can even live stream, or comment on other people’s posts to draw more attention to your page. Social media is also a great place to showcase other promotions, like discounts and giveaways. But keep in mind that most people on social media aren't there to buy things. So you're best off by avoiding direct advertising and posting interesting, relevant content that will build awareness about your product. Be inviting and playful, not cold and calculated with your posts.

You could try offering holding a promotional sale or offer that's only good for locals. Give out coupons, special discounts, or deals to attract customers that live in your area. Most people dislike the idea of "missing out" on a good deal, so they're more likely to buy a product if there’s some sort of special bonus that's not normally available. A lot of consumers will buy something they wouldn’t have normally purchased just because it’s on sale or comes with some kind of extra benefit. You can also offer free samples to locals so they can try your product before they buy it.